Best advice for starting your own business as a mom

Learn about: Best advice for starting your own business as a mom from Liane Weintraub, MA,...
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Best advice for starting your own business as a mom

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As a mother starting a business, I've never started a business not as a mother. So my very first business that I ever did was as a mom. And there are definitely challenges involved. It's not the normal career path. Most of my friends when they did start having kids, they changed up their work schedules, maybe started working from home, had more flexible hours. Instead, Shanna, my business partner, and I, both brand new moms, started and launched a brand. So there were challenges involved in that. So advice to somebody else maybe thinking about doing that, I would suggest maybe going a little bit smaller. Maybe thinking about doing something regional rather than national and possibly knowing a little bit more about what you're heading into than what we knew when we started our business - without any regrets, it would have been nice still to know how much travel would be involved in launching a national food brand. how much time we would spend on the road away from our kids, that kind of thing. You know, advice would be to get as much information as possible and then to just kind of roll with it. We've incorporated our children into our business. We wouldn't have a food business if we didn't have children. it was inspired by our kids and what they eat and what we want them and other children to have access to. So because they're the inspiration, they're around a lot. So after school, on summer vacation, whatever it is, they might be in the office, they may show up with us. It's just how we roll.

Learn about: Best advice for starting your own business as a mom from Liane Weintraub, MA,...

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Liane Weintraub, MA

CEO & Co-founder, Tasty Brand Inc.

Since 2007, Liane has been on a self-proclaimed “tasty mission” (along with her business partner, Shannan Swanson) to improve nutritional options for children of all ages through their organic snack food company, Tasty Brand Inc. Liane was born and raised in Manhattan, NY, where city life presents some challenges to healthy eating and living. After attending Columbia University (BA), Oxford University and USC School of Journalism (MA), she worked as a local television news reporter at United Paramount Network. She has also been a regular contributor to an array of local and national print/online publications. In that capacity, she encountered many people with heart-gripping stories, the most touching of whom were children. Her commitments to the environment and to children’s causes are an integral part of Tasty Brand. As a journalist, she understands the power of story-telling and is committed to spreading Tasty Brand's message far and wide. A self-taught cook, Liane has a passion for food and good nutrition. Liane and her husband Richard have two children: Ava, age eight and Cole, age seven.

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