Tips for running your own business as a mom

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Tips for running your own business as a mom

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I honestly think that the concept of balance is a myth. I don't think anything can ever be properly in balance when you have children and you have a demanding business. So my best advice is to let go of the idea of being in balance. We're always out of balance at some point. So when it's work, work and we're on the road and it's a trade show or an important meeting, I'm really all about work and being present in that moment and giving my best to what I have. And then when it's about my kids, I'm really with my kids. There are obviously times when it's really a hybrid and the kids are around and work is going on. But I would not say that there is that perfect equilibrium of balance ever. It's sort of, it all balances out int he wash. I think that moms, especially working moms can put too much pressure on themselves thinking that they're supposed to be in balance, and that there's this perfect recipe for always having this zen kind of balanced attitude. From my experience, it's a little bit of this and a little bit of that and everybody gets what they need if you stay aware of what the needs are. What never really works is if there's a high level of stress involved, it robs the children of a sense of believing that their mom is there for them and in control. And it definitely doesn't do anything to help business to be stressed out. So I've given up on the myth of perfect balance and equilibrium. And it's just kind of a big mish mosh that seems to work.

View Liane Weintraub, MA's video on Tips for running your own business as a mom...

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Liane Weintraub, MA

CEO & Co-founder, Tasty Brand Inc.

Since 2007, Liane has been on a self-proclaimed “tasty mission” (along with her business partner, Shannan Swanson) to improve nutritional options for children of all ages through their organic snack food company, Tasty Brand Inc. Liane was born and raised in Manhattan, NY, where city life presents some challenges to healthy eating and living. After attending Columbia University (BA), Oxford University and USC School of Journalism (MA), she worked as a local television news reporter at United Paramount Network. She has also been a regular contributor to an array of local and national print/online publications. In that capacity, she encountered many people with heart-gripping stories, the most touching of whom were children. Her commitments to the environment and to children’s causes are an integral part of Tasty Brand. As a journalist, she understands the power of story-telling and is committed to spreading Tasty Brand's message far and wide. A self-taught cook, Liane has a passion for food and good nutrition. Liane and her husband Richard have two children: Ava, age eight and Cole, age seven.

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