Getting kids to eat vegetables

Liane Weintraub, MA CEO & Co-Founder of Tasty Brand Inc, shares advice for parents on how to help them eat healthier by getting them to eat their fruits and vegetables
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Getting kids to eat vegetables

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I think as far as getting children to eat healthy and eat fruits and vegetables, the one absolutely most important thing is to walk the walk. You can't sit there eating a bag of chips and tell your kids, "eat your veggies." So I think that if it's part of the culture of the household and if you're eating that way and everybody's eating that way, it becomes normalcy. And less integrating fruits and vegetables into what they eat rather than making that a part of what they're already eating. It doesn't need to be added in. I like to have a lot of fresh, clean, cut up vegetables around so while I'm making dinner, that's what they snack on. Kids invariably they're hungry before - 15 minutes before the meal is ready they just have to eat something right now. So that's when the cucumbers and the carrot sticks, having all of that ready, that really helps. And now that's sort of become, they're used to that. They come down to the kitchen, there it is and they start in on the carrot sticks and that's normal. I think starting early, if possible, is so important. And if they're just used to that from babyhood all the way up. It doesn't become some new-fangled thing that you're introducing into their diets. "Today we're going to start having salads." It's just part of their normal way of eating. That really is ideal if at all possible.

Liane Weintraub, MA CEO & Co-Founder of Tasty Brand Inc, shares advice for parents on how to help them eat healthier by getting them to eat their fruits and vegetables

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Liane Weintraub, MA

CEO & Co-founder, Tasty Brand Inc.

Since 2007, Liane has been on a self-proclaimed “tasty mission” (along with her business partner, Shannan Swanson) to improve nutritional options for children of all ages through their organic snack food company, Tasty Brand Inc. Liane was born and raised in Manhattan, NY, where city life presents some challenges to healthy eating and living. After attending Columbia University (BA), Oxford University and USC School of Journalism (MA), she worked as a local television news reporter at United Paramount Network. She has also been a regular contributor to an array of local and national print/online publications. In that capacity, she encountered many people with heart-gripping stories, the most touching of whom were children. Her commitments to the environment and to children’s causes are an integral part of Tasty Brand. As a journalist, she understands the power of story-telling and is committed to spreading Tasty Brand's message far and wide. A self-taught cook, Liane has a passion for food and good nutrition. Liane and her husband Richard have two children: Ava, age eight and Cole, age seven.

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