Getting kids to eat vegetables
Liane Weintraub, MA CEO & Co-Founder of Tasty Brand Inc, shares advice for parents on how to help them eat healthier by getting them to eat their fruits and vegetables
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Liane Weintraub, MA
CEO & Co-founder, Tasty Brand Inc.
Since 2007, Liane has been on a self-proclaimed “tasty mission” (along with her business partner, Shannan Swanson) to improve nutritional options for children of all ages through their organic snack food company, Tasty Brand Inc. Liane was born and raised in Manhattan, NY, where city life presents some challenges to healthy eating and living. After attending Columbia University (BA), Oxford University and USC School of Journalism (MA), she worked as a local television news reporter at United Paramount Network. She has also been a regular contributor to an array of local and national print/online publications. In that capacity, she encountered many people with heart-gripping stories, the most touching of whom were children. Her commitments to the environment and to children’s causes are an integral part of Tasty Brand. As a journalist, she understands the power of story-telling and is committed to spreading Tasty Brand's message far and wide. A self-taught cook, Liane has a passion for food and good nutrition. Liane and her husband Richard have two children: Ava, age eight and Cole, age seven.