Creating family values

Al Checchi, Father & Businessman, shares advice for parents on how to create good family values and create a strong family unit
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Creating family values

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We communicated our family values by example, and we talked about that example. We talked about the importance of integrity, honesty, about having a sense of responsibility, not only to each other, but to our friends and this society. And, we gave our children a sense of the history of our family. I'm very fortunate we are a family unit. My wife and I have been married for 38 years, and we have similar values and similar traditions so we took a lot of time to give our children a sense that they were part of something larger than themselves.

Al Checchi, Father & Businessman, shares advice for parents on how to create good family values and create a strong family unit

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Al Checchi

Businessman and Father

Al Checchi is the author of The Change Maker, which catapults readers into a world few will ever experience. Entertaining, fast-paced, and episodic, this memoir of an unconventional agent of change provides a lesson in the values of strategic thinking and responsible leadership found so wanting today. With self-deprecating humor and irony, Al Checchi chronicles the meteoric rise whereby his creativity, strategic thinking, and negotiating skills helped transform three major American institutions-Marriott Corporation, Walt Disney, and Northwest Airlines-and led him to challenge the California political establishment as a candidate for governor. Checchi demonstrates that through experience, vision, courage, and force of personality, one person can make a difference and lead others to move beyond their comfort zones and transform our institutions. 

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