The difference and influence of mass media today and a generation ago

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The difference and influence of mass media today and a generation ago

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Media today is completely different than it used to be when we were growing up. Back when we were growing up there was basically, one television in the living room; the family would watch it. There was a prime time hour, everybody would watch it together. Today there are televisions in every bedroom. On top of that there are laptops, there are cell phones, there are social networking sites, there are also 400+ channels; so there is programing targeted just to children. Children today, 8 - 18 year-olds spend over 7½ hours a day with media 7 days a week, and that doesn't include texting, so that's an extreme amount of time with media. What that means is they're spending more time with media, than they are with parents, more time with media than they are at school, and many kids, more time with media than they do sleep. What that actually means is they're being socialized by media almost more than they are being socialized by parents, any other social institution, peers, peers are part of media, so peers and media go hand-in-hand, but they are being socialized by media more than school. By the way, media is going into schools, so on top of it, eventually media is going to be one of the most important socialization forces for children.

Watch Yalda T. Uhls, MBA, PhD 's video on The difference and influence of mass media today and a generation ago...

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Yalda T. Uhls, MBA, PhD

Regional Director, Common Sense Media

Yalda T. Uhls, MBA, PhD, is the Regional Director of Common Sense Media, the leading non-profit dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. Yalda's own research with the Children's Digital Media at UCLA was written about in the New York Times, CNN, Time Magazine, The Huffington Post, and more. As an expert on media’s effects on children, Yalda has been featured on the BBC News, KPCC, the LA Times and many other news outlets. Her awards include UCLA's Psychology in Action Award for excellence in communicating psychological research to audiences beyond academia as well as honorable mention for the National Science Foundation's GSRF. Yalda's former career as a Senior VP at MGM, in film production, informs her perspective that media content has great power to socialize children, to inspire and teach as well as to be used inappropriately. In her talks, she brings her deep knowledge of the latest research about how children ages eight to 18 use media, as well as a realistic understanding of how digital natives use media from her experiences with her two children, ages 10 and 13.  Her newest book, Media Moms & Digital Dads: A Fact-Not-Fear Approach to Parenting in the Digital Age will be published in Fall 2015. 

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